Software strategy is how you approach the software side of technology in your business. Other areas of IT include hardware, hosting, IT infrastructure, etc, but software strategy specifically focuses on things like: What tech stack (languages, frameworks,
and tools) do you use? Do you buy off-the-shelf software, build custom software, or something in between? Is software an afterthought, or is it top of mind with the leadership team and other team members?
It’s likely that some (or all) of your core business functions rely on software—for example, a CRM, an ecommerce website, or a customer service portal. Or, in the case of SaaS products, your business may BE the software.
Thinking about software strategically helps you make sure you’re making the most of your investment. If you don’t have a strategy in place, your software systems are likely fragmented, don’t integrate with each other, and cause more
problems than they solve.