Before the mobile app, Rooted Carrot was communicating partner discounts on its website, through downloadable PDFs, and with printable cutouts to hang on the fridge. All of these got dated quickly as new partners were added or offers were changed.
When the co-op presented the finished mobile app to an industry association, they learned that Rooted Carrot is the only co-op in the country that has built a mobile app like this. Others are interested in following suit.